Brazilian Blowout ZERO
Smooth, frizz-free hair in 90 minutes!
Brazilian Blowout ZERO is a professional smoothing solution formulated with a breakthrough Plant-Derived KeraSafe Bonding System.
0% Formaldehyde released before, during or after the treatment.
A proprietary Plant-Derived Kerasafe Bonding System effectively deposits and seals essential amino acids onto the hair, providing a smooth, radiant frizz-free surface for up to 12 weeks.
NO DOWN TIME!
Deep conditions and promotes radiant shine.
Improves the overall health and condition of the hair.
Acai Aftercare Maintenance Products help maintain the treatment between visits.
Brazilian Blowout ZERO has been shown to be most effective with clients who have thinner hair or less challenging waves and/or curls. ZERO has also been touted as one of the few smoothing treatments that actually promote volume in the root area of the hair.
The following statements were recently released in defense of claims raised against Brazilian Blowout:
Brazilian Blowout Issues Press Release
Fighting for Stylists & Salons
LOS ANGELES, CA -- November 9, 2010) - The following statements are attributed to Brazilian Blowout -- Last week, Brazilian Blowout (www.brazilianblowout.com) formally initiated legal proceedings in response to the Oregon Department of Consumer and Business Services, Occupational Safety and Health Division's (Oregon OSHA) inaccurate and unsupported conduct. Brazilian Blowout intends to seek an award of punitive damages to dissuade Oregon OSHA (OR-OSHA) from acting so recklessly again in the future. It is the company's intent to distribute all awarded proceeds to the salons and stylists who have supported Brazilian Blowout in the face of this adversity.
Flaws were immediately found in the testing methods first used by Oregon OSHA. Upon this first set of tests conducted by OR-OSHA, the organization issued an alert to Oregon hair salons about Brazilian Blowout's products. Test results publicized in OR-OSHA's release of Oct 08, 2010 are inaccurate. OR-OSHA claimed to have found levels of Formaldehyde in Brazilian Blowout Professional Solution in "upwards of 10 percent or more in some samples." OR-OSHA and its officials failed to distinguish between Formaldehyde and Methylene Glycol and published the percentage as Formaldehyde only.
The only method that accurately measures Formaldehyde in water based cosmetic products is called "13C-NMR," and OR-OSHA did not conduct this correct type of testing. Had OSHA performed this test, they would have discovered that only traces of Formaldehyde are detected, in this case .0011%.
On Oct 29th, OR-OSHA released results of a comprehensive air monitoring study conducted across seven salons, each case yielded exposure levels that are safely below OSHA's Action Level, Permissible Exposure Limit (PEL), and Short Term Exposure Limit.
Despite these findings, OR-OSHA continues to misrepresent to the public that the Brazilian Blowout product is unacceptable and dangerous. This misconduct and these misrepresentations have resulted in immeasurable damage to the tens of thousands of stylists who are successfully providing Brazilian Blowout services throughout the world.
For more information about Brazilian Blowout, please contact Eileen Koch @ Eileen Koch & Company INC. 310.441.1000 or email eileen@eileenkoch.com. Please visit www.eileenkoch.com
